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Category: Business & Management   »   B122 - An introduction to retail management and marketing


This module looks at how retailing has developed, how retail outlets operate and how retailers apply retail marketing techniques. During your studies you will consider contemporary factors that affect retailing: globalisation; the impact of ever-changing technology; and social and ethical issues. This module is designed for retail industry employees wishing to develop a career in management, and anyone interested in working in the retail sector, or simply wanting to know more about the world of retailing.

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B122 - An introduction to retail management and marketing
Record ID: 12288

Direct from University Booksearch: BRAND NEW COURSE MATERIAL containing: BOOK 1: What is Retailing; BOOK 2: Managing retail stores; BOOK 3: Retail marketing; BOOK 4: Retail planning and supply management. With 'Getting Started'. There is a Block 5 but it is on-line activities and can only be accessed by registered students. UNUSED. Proceeds to OUSET.

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